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      SOCIAL NETWORKING 2.0 Tuesday, 09 March 2010      
 
Inside The Revolution - SOC2.0 PDF Print E-mail
A Closer Look:
SOC2.0
MySpace
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ImageThe power of social network analysis stems from its difference from traditional social scientific studies, which assume that it is the attributes of individual actors -- whether they are friendly or unfriendly, smart or dumb, etc. -- that matter. Social network analysis produces an alternate view, where the attributes of individuals are less important than their relationships and ties with other actors within the network. This approach has turned out to be useful for explaining many real-world phenomena, but leaves less room for individual agency, the ability for individuals to influence their success, because so much of it rests within the structure of their network.

 



 
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